There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

Developing new products is expensive and takes time, so businesses will usually try to extend the life cycle of a product and prevent it from going into decline. To do this, they need to find ways ...

A third approach relies on product life cycle management. In a previous article, I talked about classic product life cycles. That is, you regularly examine your product portfolio and manage the ...

DEFINITION: A technique to assess environmental impacts associated with all the stages of a product’s life – from raw material extraction through to materials processing, manufacture, distribution, ...

Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.

The number of sales and the length of a product life cycle might be different for different products but they all share a general pattern of growth and decline. This cycle can be shown on a graph ...