Michelob Ultra’s Super Bowl commercial transforms its do-gooder gesture into an ad stunt To promote its Pure Gold organic beer, the brewer vows to turn six square feet of farmland organic for ...

With organic exploding in popularity, Anheuser-Busch realized that Michelob ULTRA Pure Gold might become a victim of its own success. Thirst for organic is growing faster than farmers can grow organic ...

Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.