The advertisement begins with the familiar strains of “The Star-Spangled Banner,” played on an electric guitar, as a glass bottle ... beer sponsor of the Olympics” in Paris. Michelob Ultra ...

The beverage giant says that it will have three minutes of national ads and 45 seconds of regional ads, touting Michelob ...

There is a new champion of tap beer, and it is still within the Anheuser-Busch InBev family. Michelob Ultra, which is among the slate of brands under the Anheuser-Busch InBev umbrella, has the ...

Actors, singers and athletes all want the real taste of Michelob Ultra Organic Hard Seltzers in this star-studded Super Bowl LV commercial. When you say "let's grab a beer," you're saying so much ...

Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. Surfing is a completely different space than golf and most other sports sponsorships that ...

Michelob Ultra has topped Bud Light in draft beer sales for the first time ... Sales of cans and bottles are, of course, crucial, but tap sales are arguably more so as they generally lead to ...