Meta notes that the ads themselves will only be delivered in select markets at launch and will roll out to more markets over time. To date, Threads has been testing ads in the U.S. and Japan.

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging ...

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Meta Platforms , the parent company of Facebook and Instagram, said on Tuesday it was expanding its suite of generative AI ads products to offer tools that can automatically create variations of ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social media giant, primarily known as the parent company of Facebook, said ...

Hopefully, Meta will recognize the value of integrating these metrics directly into Ads Manager. In the meantime, savvy PPCs can leverage these advanced KPIs to stay ahead of the competition.