The announcement marks a major shift toward Meta CEO Mark Zuckerberg's plan to automate ad creation - including targeting, ...

By default, Meta will place advertisements on the Threads feed for all new campaigns. Partners will have an option to use either Meta’s Advantage+ option or use manual placements, and they can ...

AdTech partners undergo a rigorous vetting process and must meet Meta’s high standards in areas such as API integration, data security, platform performance, and minimum qualifying ad spend.

Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into ...

Step 1: Budget allocation Google Ads demands a different mindset than Meta, including budget allocation. A good place to start is by identifying your goals.

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API.

With more than 350 million monthly active users, Threads is Meta’s newest and most rapidly scaling app. Threads ads can now be activated through Innovid alongside placements across Instagram ...

Meta hyped Advantage Plus shopping campaigns during earnings calls as a carefree, “set it and forget it” automated solution to online ads. But that hasn’t been the case, marketers say.