Readers bought the magazine for content but the covers attracted attention on the newsstand. In the late 70s until the early 90s the competition was fierce, so great covers were mandatory.

The early consistency of New Yorker art deco covers expressed both wonderful visual ideas and a graphic language for ...

the artist explained. The magazine’s follow up issue was equally as impactful, highlighting its practical guide to abortion clinics in each state with the bold cover statement: ‘This magazine can help ...