Created by Heinz Brazil, the bold campaign features a series of foodies ripping into sauce packets with the help of custom Heinz grillz. With roots in the US South, this dental jewellery trend has ...

This story appears in the February 2019 issue of National Geographic magazine. Ketchup—that cheerful red sauce sold in handy glass bottles—first came on the American market in the 19th century.

That includes the logo, wordmark, color palette, and “It Has to Be Heinz” tagline, as well as Heinz shapes like the glass bottle, ketchup packet, and keystone shape that outlines the logo.

Every home has one—the infamous "everything drawer," packed with takeaway cutlery, random wipe packs, and of course, an avalanche of ketchup sachets. But now, Heinz is here to turn that sachet ...