LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James, who has been dubbed “King James” and “the Greatest of All Time,” is many things: an NBA living legend, an Olympian, a husband, a father, a style king, and now a Ken doll.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

EL SEGUNDO, Calif. — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James has become the first male athlete to be honored with an official Ken doll as part of Barbie's Signature Kenbassadors collection.

LeBron James recently became the first professional male athlete to have his likeness depicted in a Ken doll, and KTLA was able to get an exclusive look at the King in his newest form before the ...

Mattel has knocked the ball out of the park this time by doing the unthinkable—roping in LeBron James for their Barbie line.

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

The doll stands one inch taller than the standard Ken doll with larger custom packaging. The Barbie Signature LeBron James Kenbassadors doll will be available at select Target stores and Target ...

It’s official — the “King” has achieved legendary “Ken” status. While LeBron James has no doubt made his mark on the court, ...