Squishmallows, for their part, were released in 2016 and are known for being super squishy and for their distinctive oval shape. Skoosherz were debuted in 2024 and are similarly cylindrical ...

But trust us when we say: Squishmallows are a surefire crowd-pleaser for the under-13 set. As New York Magazine senior visuals director Stevie Remsberg told us, “It’s all about Squishmallows ...

Example: Squishmallows! The adorable plush toys that have garnered a fanbase and collectors far and wide sells ...

That’s why, to propel the brand’s expansion into the U.S. market last year, he decided to team up with a brand whose products are decidedly more fun: Squishmallows. Photo: Ordo Walsh ...