But they’re no wasabi. “American consumers love the familiar,” said Marcia Mogelonsky, senior director of insight for Mintel Food and Drink. Nostalgic candies, like traditional Kit Kat bars ...

It offers special varieties that are only available in certain regions of Japan, using ingredients and flavours ... available in Kobe while the wasabi Kit Kat is only sold in Shizuoka.

Sake-flavored Kit Kat? Check! Wasabi Kit Kat? Why not! When I realized that Japan had more flavors of Kit Kat bars than I had room in my suitcase I reluctantly stopped, paid for my purchases ...

There have been over 300 unique Kit Kat flavors sold in Japan, like matcha, wasabi, sweet potato, and even sake. They are all created by a pastry chef and some flavors are only sold in certain ...

After a recent trip to Japan where I returned with a suitcase full of Kit Kat varieties, the best way to share the wealth was a full-on taste test party. If adding wasabi flavor sounds like a ...

Or a bite of a refreshing apple Kit Kat? Or perhaps you’d like to spice things up with a wasabi Kit Kat? Hey, go easy on that sake Kit Kat! “It really does taste like sake,” said Rocca.

But they're no wasabi. "American consumers love the familiar," said Marcia Mogelonsky, senior director of insight for Mintel Food and Drink. Nostalgic candies, like traditional Kit Kat bars ...