Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As ...

Zenith, part of Core, has won this year’s Grand Prix at The TAMIs, the TV planning awards run by TAM Ireland. As part of the ...

According to IAB Ireland and IRM, display advertising, which includes social, grew by 13% to €669m in 2024. This was largely ...

True effectiveness stems from a strategic combination of the right mindset, the right technology, and the right people. At ...

According to the JNLR, the average weekday audience listening at any time between 7 a.m. and 7 p.m. is now 1,091,000 — one of ...

The latest Ipsos B&A Consumer Confidence Barometer shows that consumer sentiment has plummeted in the wake of Donald Trump’s ...

Recall of Irish language ads has increased, with 57% of people remembering seeing or hearing ads in Irish recently, up from ...

Planned by PHD and Source out of home, the campaign’s LIVEPOSTER-enabled countdown mechanic is what adds a new sense of ...

Wolfgang Digital has once again made waves across Europe, winning six awards at the 2025 European Search Awards, including ...

Yvonne Caplice has been appointed as managing partner of Bloom Advertising. Caplice joins the agency from TBWA\Ireland where ...

Aleph, the Dubai-headquartered digital advertising sales platform has taken over advertising sales for Spotify in Ireland.

The IAPI Industry Census for 2023 estimated that the average creative pitch costs agencies nearly €60,000 in staff time and ...