Despite Moutai’s projected 15% revenue growth, the luxury spirits industry grapples with price declines, changing tastes, and ...

However, LaoPu’s luxury positioning and fixed-price strategy — similar to global brands like Cartier and Tiffany — have helped it buck the trend. While traditional gold jewelry consumption fell 26.7% ...

In the ever-evolving landscape of luxury marketing, brands are increasingly leveraging creativity, cultural relevance, and ...

South Korean tourists are flocking to Shanghai, drawn by its visa-free travel policy, luxury offerings, and cultural ...

Partnerships, a cautious retail strategy, and social media marketing are keys for overseas independent designers looking to ...

Community-centered events and nostalgia-driven experiences are set to define China’s sports and fitness culture this year.

Nanjing mall’s jazz-themed washroom continues successful viral marketing strategy that has helped drive sales growth.

From artisanal gold to tarot cards, China’s educated urban women are driving a new era of thoughtful luxury consumption.

Global luxury brands embrace Chinese artisans and designers for Year of the Snake drops, marking a shift toward more nuanced ...

With client loyalty plummeting worldwide, luxury brands must stand out from the sea of sameness by crafting client-centric ...

WeChat’s new feature streamlines social commerce, empowering brands to tap into China’s booming gifting economy.