Like the Ouroboros—the mythical serpent that bites its own tail to form a circle with no beginning or end, and served as a ...

The snake-like Serpenti was Bulgari’s first icon of watchmaking, and it remains one of its most famous – and original – ...

The Bulgari Serpenti gained prominence almost immediately after its launch in 1948. Its reputation grew even further when ...

The Solotempo BVS100 measures just 19mm in diameter and 3.90mm in thickness and weighs just 5 grams, while still delivering a ...

The high jewellery maison celebrates the Chinese zodiac in ‘Serpenti Infinito’, a Shanghai exhibition that traces how the ...

Italian luxury house Bvlgari is known for its Serpenti line of snake-inspired jewellery and watches. Read more at ...

At this year’s LVMH Watch Week, Bulgari unveiled the Lady Solotempo BVS100, a new in-house automatic caliber meticulously ...

Brimming with symbolism, the serpent holds significant meaning across many cultures going back to ancient times.

For nearly eight decades, Bvlgari's Serpenti has captured the imagination of jewelry lovers worldwide, continuously evolving while maintaining its status as an icon of endless metamorphosis. Through ...

Perfectly timed to the Year of the Snake, “Serpenti Infinito”—which opens tomorrow and runs through Feb. 16, 2025—pushes the boundaries of creativity to offer an interactive experience ...