Apple's announcement of a sci-fi like brain computing interface shows that the company still has its eye on cutting edge innovation. But it also highlights the challenge weighing on the company's day-to-day business.

Apple adds support for brain-computer interfaces (BCIs) to iOS, iPadOS, and visionOS. It's currently working with startup Synchron to test it on patients.

Apple is working on a way for people with physical disabilities to control devices with their thoughts. On Tuesday, the tech giant announced a partnership with brain-computer interface (BCI) company Synchron that's developing an implantable device with electrodes that read brain signals.