Amazon has launched multiple Generative AI tools to simplify and boost the shopping experience, available to resellers and customers.

Amazon is launching a new AI-powered selling assistant code-named “Project Amelia” to help sellers navigate the nuances of e-commerce, using generative artificial intelligence to answer questions and provide guidance.

This personal AI assistant was built using Amazon Bedrock and offers tailored business insights to boost productivity and drive seller growth.

Amazon.com Inc. today announced it’s rolling out a generative artificial intelligence assistant dubbed Project Amelia for independent sellers to provide answers, advice and tools to boost their productivity and sales.

The e-commerce giant has launched Project Amelia, a chatbot giving sellers insight into their businesses, along with other gen AI tools.

Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to

Amazon has announced a new AI assistant for sellers called Project Amelia to assist sellers with managing and growing their business.

Amazon is launching a new AI-powered assistant to help third-party sellers overcome e-commerce difficulties. As confirmed by the company on Thursday at the Accelerate seller conference in Seattle, Amelia is an “all-in-one, generative-AI-based selling expert,” tasked with customer support in areas such as inventories, supply chains, and data.

Built on the company’s own managed service, AWS Bedrock, the new chatbot branded Project Amelia will deliver tailored insights, advice and business metrics designed to improve p