The beauty industry is evolving, and, unsurprisingly, Lil Nax X is leading the charge: The singer has just been announced as Yves Saint Laurent Beauté’s latest U.S. brand ambassador.

The luxury French house most recently welcomed Lil Nas X as the brand’s newest ambassador ... YSL Beauty’s newest lip icon, The Bold. He’s captured in the desert wearing the high pigment ...

Rapper and songwriter Lil Nas X has been tapped as YSL Beauty's newest ambassador ... high pigment lipstick for those who aren't shy." The campaign also teases a snippet of Lil Nas X's unreleased ...

On January 24, 2025, YSL Beauty officially confirmed BLACKPINK's Rosé as its new ambassador. The announcement was made via the brand’s Instagram account, which dropped a video of the K-pop idol ...

“They were buying a bunch of stuff, and I remember that the only thing that I bought on that trip was a YSL Beauty lipstick at Sephora ... is now the global makeup ambassador for YSL Beauty.