JAMES:So this is the wool that you've seen being spun and twisted, and now, what I'm gonna do is show you the technique for finger knitting that you can then do and make your scarf from ...

Plastic bottles and knitting may not seem like they go together, but thanks to one start-up, that's exactly what's happening. Wool and the Gang is a DIY fashion brand making knitting kits.

(Heather Barrett/CBC) Briggs & Little's 100 per cent Canadian wool product is a bit of an anomaly in the world knitting industry. These days, most hobby yarn comes from big, high-tech manufacturers.