This article will explore segmentation, a highly misunderstood marketing topic. Segmentation breaks up a market into groups. The original idea of segmentation was that customers within the same ...

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target ... customers before starting the marketing process.

Save guides, add subjects and pick up where you left off with your BBC account. This helps businesses develop and market products more effectively, targeting the right customers to meet their ...

On online review websites, businesses have opportunities to conduct effective market segmentation by analyzing the data on the preferences and online engagement of reviewers/customers. Market ...

A new exposé from ImpactSense explores why segmentation often fails to deliver, drawing on in-depth conversations with senior leaders in marketing, customer experience, product, and data. It looks at ...