Much like it white Monster, this new Monster flavor masks the fake sweetener flavor very well; one of my taste testers even ...

While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the broader health-conscious market.

The company also believes there’s a market for sugared drinks. “Everybody’s focusing on zero sugar,” Monster’s Sacks said on an investor call earlier this year. “But we do believe ...

Monster’s diversified portfolio could shield it from ceding more ground, Stifel’s Astrachan said. The company also believes there’s a market for sugared drinks. “Everybody’s focusing on zero sugar,” ...