A 30-second spot, ‘Primer Loves Paint’, shows a couple – Kilz primer and a generic paint can –finding each other on a dating app, progressing to a first date, moving in together, getting ...

Kilz, the Behr-owned paint primer brand, kicked off a new campaign that included a takeover of ESPN.com Thursday, one of the most hectic sports news days of the year as the COVID-19 virus forced ...

Although both Gaines support the broader Kilz brand, Chip only endorses Kilz Primer and Joanna supports her own signature line of paint by Kilz. "Primer goes on before paint and creates a smooth ...