Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

In its heyday, "Facebook was where you might find out that your friend was dating someone new, or that someone had thrown a party without inviting you." But today's version of social media is "where ...

Balancing authenticity and professionalism on social media can sometimes feel like walking a tightrope.  Post a raw, ...

Your content must be structured to lead people ... I've seen businesses double their conversion rates from social media simply by making their buying process more straightforward.

Some content creators claim they’re making thousands in “passive” income showing off products on social media.

Ever wonder why your social media feed seems to “read your mind?” One minute, you’re watching a video about travel, and ...

Getting people's attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other ...

You may want to boost shares, encourage comments, tweak your content type and more. Focus on setting SMART goals for your social media presence — that is, specific, measurable, achievable, relevant ...

Getting the most out of your chosen social media platforms is going to be an integral part of your content marketing and overall online marketing strategy to help your business truly succeed.

Here are some ways to manage your exposure to political content, especially in this charged environment: Social media can be a valuable tool for finding support groups, mental health resources ...