A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Dave Kim PR, the prominent talent relations firm known for its work in the digital creator space, is relaunching as Human ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...

For PR professionals, investor public relations means bridging the gap between internal company activities and external investor perceptions. It typically involves carefully crafted press releases ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

The Public Relations Student Society of America (PRSSA) CU Boulder Chapter is the foremost organization for students interested in public relations and communications. We seek to advance the public ...