Are you a parent to a Gen Alpha kid who can’t stop repeating incomprehensible slang terms? Don’t worry, you’re not alone.

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

"It's absolutely fascinating," the Millennial told Newsweek. "I knew other Millennials would be as shocked and intrigued as I ...

Here’s your guide to who’s who. The arrival of Generation Beta marks the end of Generation Alpha, which includes those born between 2010 and 2024. Social researcher and futurist Mark McCrindle ...