Are you a parent to a Gen Alpha kid who can’t stop repeating incomprehensible slang terms? Don’t worry, you’re not alone.

Gen Alpha tweens and teens are embracing individuality with a new desire to get traditional metal braces over more discreet ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

The trend is a stark 180 from how braces were typically portrayed in the 90s and early aughts rom-coms. Much like the dreaded glasses, they were “ugly duckling items,” which Grazia points out were ...

Here’s your guide to who’s who. The arrival of Generation Beta marks the end of Generation Alpha, which includes those born between 2010 and 2024. Social researcher and futurist Mark McCrindle ...