They had a competition among Pop Tart mascots to be sacrificed, they resurrected last year's pastry, they ripped packaging off, and all-in-all just got super weird. Only at this weird college ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

Pop-Tarts Bowl MVP Rocco Becht had a tough choice to make. See what happened after Iowa State beat Miami football in a thriller.

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...

"Pop-Tarts Frosted Strawberry Doughnut" – an unglazed shell donut filled with strawberry filling, dipped in shortbread icing, topped with shortbread pieces, sugar sprinkles, strawberry filling ...

If that seems extreme, that's because it is ... extremely weird. The Pop-Tarts Bowl introduced the concept last year, when Frosted Strawberry was delightfully lowered into a giant toaster at ...