If there are two color trends that have defined the year so far, it's undoubtably butter yellow and powder pink. That shade ...

Is yellow the new pink? Gen Z doesn’t seem to think so. Despite trendsetters’ best attempts to market “Gen Z Yellow” to their target audience, the generation’s so-called namesake color ...

Beloved and hated, millennial pink kicked off a trend of generational colors. Gen Z yellow emerged, reflecting a desire for change. Now, purple undertones mark the colors of the year. Pink is here ...