Five devoted Weet-Bix fans and two die-hard Vita Brits-eaters showed up to find out how attuned their taste buds are to their breakfast cereal of choice. Surprisingly, Aldi's Goldenvale Wheat Biscuits ...

Vita Brits have challenged Weet-Bix dominance for decades. Weet-Bix are the dominant wheat biscuits in Australia. The partisan split between the two cereal brands runs so deep, the ACCC has said ...