Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and ...

In many cases, the logo is the very first thing new and potential clients notice about the business. As with any first impression, the message it tries to communicate must be clear and understandable.

When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated. Nobody told that to Elon Musk when he rebranded Twitter using a generic ...