Uber has a new logo and lots of people hate it. Instead of the stylized white and black "U," the new design features an image that the company calls the "atom and bit." While a few offered praise ...

NEW YORK — Uber has a new logo and lots of people hate it. Instead of the stylized white and black “U,” the new design features an image that the company calls the “atom and bit.” ...

Uber revealed a new logo Tuesday, replacing its iconic, boxy U with an abstract design of a square inside a circle. That s what riders will see when they open the app on their phone. Drivers will ...

“We’re challenging you to use your design skills to come up with an alternative logo for Uber,” a brief on the contest reads. “You can choose to evolve their old logo, redo their new ...

Uber has scrapped its controversial ... bring back the U. The new logo therefore comprises the company name, written in white and set against a black background. The U also forms the framework ...

If you update your Uber app today, you might notice something is a little different: gone is the “U” logo, replaced with ... gets rid of the stark black-on-white appearance in favor of muted ...

Uber has done away with the logo it unveiled two years ago in favor of a new wordmark version that simply uses the company’s name. Uber has also redesigned its mobile app, and has changed its ...