The effectiveness of a direct marketing campaign is easier to measure than other types of advertising since brands can analyze their analytics, track unique source codes, and tweak strategies ...

Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Specifically, there tend to be three distinct types of influencer marketing campaigns: brand ...

But do we think to draw distinctions when diving into influencer marketing campaigns? Probably not well enough. Which often means we don't select the right influencers for our audience. The simple ...

At Quad, we work with more than 2,900 marketers across every type of vertical ... of specific campaigns. Our recent big-picture research effort focuses on direct marketing (both digital ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

Marketing is a professional field that impacts business and industry at all levels, on every corner of the globe. Taken literally, the term "marketing" itself is a direct reflection ... insights from ...

Email is as a highly effective direct marketing channel and ... audiences and your brand enables powerful marketing campaigns for many different types of businesses, whether you’re a publisher ...