GRENIER: One of our truck leads calls it the emoji illuminati. HOROWITZ-GHAZI: Its technical name - the Unicode Consortium, a Silicon Valley nonprofit which administers the library of emoji ...

Did you know that July 17 is World Emoji Day? No, me neither—at least not until Ford used the celebration of these 21st century hieroglyphs to announce that it wants a pickup truck emoji.

The Detroit automaker announced on Wednesday that it’s petitioning the Unicode Consortium to include a pickup truck in the 2020 update. Ford is doing more than just asking for an emoji ...

If you look through the list of the most common emojis, you will notice a small pickup truck is missing. Ford Motor Company wants to change that. In honor of World Emoji Day, an unofficial holiday ...

In 2018, the automaker petitioned Unicode to add a truck emoji and submitted a proposed design. “When customers started demanding a truck emoji, we knew we had to help make it happen,” said ...

Marielle Segarra: What do you think is the value of becoming an emoji, like having a pickup truck emoji or whatever? Is there value there for whatever brand? Burge: I think there’s a real ...

There’s a red coupe, a yellow taxi, an ambulance. There is even a scooter emoji. But there is no pickup-truck emoji. I made the discovery earlier this week when I was trying to text my brother a ...

Many people may not have noticed yet but a few months ago, a kind of unassuming little pickup truck emoji appeared on most peoples' electronic devices. The story behind that little truck is ...

Last year, Ford ran a somewhat-secret campaign to get a pickup truck emoji approved by the Unicode Consortium, the body that oversees the emoji available on our device keyboards. Now that truck ...

Update: The "truck news" is that it's a truck emoji. First, let's look at some tweets from Ford spokesman Mike Levine, who loves Ford and loves Twitter, though hard to say in which order.

Read: There is no pickup-truck emoji The dumpling amounts to a success for pictography over mere illustration (even if some platforms don’t preserve its generic appearance). But it probably ...