In a crowded trade show environment, it’s the booths that encourage hands-on interaction that ... Here, we’ve gathered 13 recent examples that showcased the power of interactivity to boost engagement, ...

Here are some of the reasons why modularity wins when it comes to exhibiting outside the country (or when you’re a com ...

But while securing a strategic booth location is a marketer ... Geotargeting can even go beyond the event itself. For example, let’s say your trade show is in Chicago and you have prospects ...

There are many reasons you might find yourself staffing a booth. The industry trade show is a logical example. You provide benefit plans for companies in that industry. They have an annual ...

And what's arguably the most important aspect to having a successful presence at a show? The right booth, of course. And while hundreds of man-hours can go into the creation of a trade show booth ...