One of Nike’s missteps in recent years was overrelying on so-called performance marketing—digital ads aimed at driving immediate actions like purchases or collecting emails—at the expense of ...

After leaning too hard into performance marketing (think digital ads designed for quick clicks and purchases), Nike is doubling down on brand-building, aiming to inspire and build awareness and ...

Feb 11, 2025, 6:21am CST Updated: Feb 11, 2025, 6:53am CST Courtesy of Nike Iconic female athletes like Jordan Chiles were featured in Nike's "So Win" campaign during the Super Bowl. It focused on ...

Adidas ADS0.18%increase; green up pointing triangle is targeting continued sales growth and market-share gains this year, as arch-rival Nike NKE-0.53%decrease; red down pointing triangle seeks a ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on ...