They have to share motors and battery packs, so Genesis will use software and smarts to make its cars feel different.

Genesis Magma uses sophisticated software tuning to create a refined, luxurious driving experience, emphasizing power ...

Even though Genesis Magma EVs will be built on shared Hyundai-Kia platforms, they will not feel like a Hyundai N or Kia GT.

Genesis, Hyundai’s luxury arm, used the 2024 New York International Auto Show to announce a new performance sub-brand, Magma. (Unfortunately, the reveal was in fact not said in a Dr. Evil voice.) At ...

According to Top Gear, Genesis will expedite the introduction of hybrid models, despite the brand announcing in September 2021 that all new vehicles would feature fully electric powertrains by 2025.

Tiger Woods is back in action this week at the 2024 Genesis Invitational and he's looking a bit different these days. Not just because he's still tinkering with his game while trying to rack up ...