When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over-rotate or miss ...

B2B marketing firm Rivva has debuted three performance-based pricing models for its cold email services. The goal is to "empower businesses to connect with their ideal prospects and achieve ...

2.1. Look-a-like audience modelled from the high-propensity records. 3. Low engagement (fresh data and data with quantitively low engagement). Really B2B needed a campaign theme that would allude to ...