The Sportster 25 Surf appeals to a non-traditional Chris-Craft owner, one who wants to spend as much time behind the boat as ...

Esha writes about building better, more regenerative businesses. “Outerknown is a brand founded by surfers with the ocean always top of mind, so Keel Labs' work with seaweed-based fibers ...

She spoke about this business venture in detail. "The vision was that there are absolutely no female-owned surfboard brands in the industry. It's a very male-dominated part of surfing, with board ...

As the traditional “big surf” brands have been increasingly sliced and diced by their corporate overlords, we have seen a solid increase in independent wetsuits brands coming to the market. One of ...

Australian surf wear brand Billabong has been sold after a takeover bid from rival Boardriders, which values the company at about $155m (£114m). The deal is a lifeline for the troubled firm ...

This comes after the brand relaunched into the kidswear space in late September, 2024, selling the range through its key ...

Seven times British women's champion Lucy Campbell told the BBC the top brands "need to change". Despite surfing's eco-friendly image, it uses plastic boards covered in toxic resins and non ...

Both allow these brands to lean into the trust, rapport, and social proof that comes with public endorsements from these athlete partners. “With Lopez embodying the spirit of both surfing and ...

Surf Life Saving Australia CEO Adam Weir said ... before the end of the year as the airline strives to rebuild its brand after a damaging few years. Excessive cost-cutting and redundancies meant ...