Are you looking for resources to help you understand and implement public relations strategies? Look no further! Our resources page provides the information and tools you need to create a successful ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Regional link-building is a long-term strategy that can show a service-based business is an authority in both its region and ...

The Head of the Department of Mass Communication at the University of Benin, Prof. Daniel Ekhareafo, has called on public relations practitioners to embrace digital tools and innovative strategies to ...

Through case studies, learn strategies that public relations practitioners need to know to successfully manage issues and communicate effectively with external audiences, including news media. Learn ...