Rebranding can give your company and your brand a new lease of life. This process has the potential to attract new audiences ...

After all, the man turned a company named after a fruit into one of the most successful brands in the world. Here is some guidance on when to rebrand and the steps to make a rebrand successful ...

Take a step back and think about an "elevator pitch" that ... sanity intact and gratified that we'd accomplished the unthinkable: a successful rebranding of a decade-old company in just 42 days.

At the time of the rebranding, partners said the new name was a critical step in the company's push to bring together multiple vendor solutions under a single roof, but that the company's work ...

PwC (PricewaterhouseCoopers) has initiated a thorough rebranding exercise, the first of its type in more than ten years, as a strategic step to redefine its global footprint. (AFP) At the core of ...