Sponsorship. An advertisement and a sponsorship are often discussed as the same thing. ... Organizations can sponsor niche cable networks or particular programs on television or radio, for example.

The league and Nike unveiled their new jersey model last week without including any ads on their examples. About a third of the league, as of July 26, had selected a sponsor for their ad patch.

NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports ...

NEW YORK: Advertisement typicality, or the extent to which a message is a “good example” of an ad in a given category, may help brands make an impact with their communications around sports ...