Jif is releasing a limited-edition jar of GIF peanut butter in a collaboration meant to be as smooth as the product itself. The purpose is to “settle the great debate” over how to pronounce ...

Popular peanut butter brand Jif is taking the jif vs gif debate into the real world with a limited edition jar with “GIF” written on the label. Many people, including the creator of the moving image ...

Yet, here we are! Today, Giphy and the peanut butter brand Jif released limited-edition jars of spread sure to reignite the discourse of how to pronounce GIF all over again. Should the acronym for ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 ...

I mean, I feel like the creator should have final say on how it’s pronounced, but that’s just me. If you need your very own limited edition GIF peanut butter jar, hit the link below.

"So spread the word like Jif on bread—Jif is peanut butter, GIFs are animations." The limited edition peanut better is available on Amazon. The limited edition peanut better is available on Amazon.

Online GIF site GIPHY teamed up with Jif peanut butter to have some fun with the debate. The two companies unveiled a limited-edition jar of peanut butter in Jif’s trademark packaging, ...