Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior ...

Importantly, credibility acts as a gatekeeper variable that either enhances or diminishes the impact of other ad elements, ...

The University of Cincinnati's Kelly Dobos has spoken with Cosmetics Design U.S. about recent research revealing a ...

Créateurs d'influence aims to unpack this phenomenon by examining the lives of those who have built careers as content creators. The series will feature interviews with prominent influencers such as ...

The parents who run the accounts often naively encourage this behavior ... social media platforms that are virtual havens for abuse. It also sets social media apart from other consumer products ...

Influencers and social media sites now drive so much ... s powerful algorithm and vast user base to shape trends, influence consumer behaviour, and redefine digital marketing.