Sky announces that its UK-first 3D digital TV channel will start rolling out in pubs from April.

Sky views 3D as 'event TV', meaning the biggest movies and entertainment programmes will be aired on the channel, along with around three live sports events every week.

As part of the launch campaign for the brand-new dedicated Tennis channel, Sky Sports has unveiled an innovative, 3D OOH campaign. The activations are a physical representation of the emotion evoked ...