“The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic ‘S’ to represent Sirius, the ‘Dog Star,'” the company explained in a press release.

[GIF: SiriusXM] The company dropped its old logo, which showed radio waves emanating ... The company’s also bringing back its dog mascot, another star reference, for the star Sirius’ nickname ...

“I love it here.” SiriusXM also used this morning’s event to debut a new logo, which speaks to its shifting audience. The new “SiriusXM” mark removes the radio waves on either side of ...

And as part of the rebrand, the SiriusXM dog mascot inherited from the old Sirius brand now has a name — Stella. “We’re thrilled to introduce the world to the new SiriusXM brand, which ...

SiriusXM held its anticipated Next Generation reveal, which contained plenty of teases for 2024 while revealing few details. The high note of the event was the announcement of a redesigned logo ...

“The new SiriusXM logo takes inspiration from the night sky, putting a star at the center of its iconic ‘S’ to represent Sirius, the ‘Dog Star,'” the company explained in a press release. “Interwoven ...