Release the Kraken. CEO and Seattle team president Tod Leiweke opened up a special press conference Thursday by revealing the name of the NHL’s 32nd franchise: The Seattle Kraken. In a live b… ...

NHL Seattle ‘close’ to revealing franchise name, logo, team colors. By Mary Clarke | Apr 29, 2020Mary Clarke | Apr 29, 2020 ...

The NHL awarded Seattle an expansion franchise in 2018, and ever since, fans have obsessed over the name, color, logo and branding -- even though the team won't debut until the 2021-22 season.

The logo includes a twisting "S" shape as an homage to the Seattle Metropolitans, the city's first pro hockey team and first U.S. squad to win the Stanley Cup in 1917.

Seattle is unleashing the Kraken. Nearly 20 months after the NHL announced it had approved a Seattle expansion team, the new franchise announced its new name and unveiled a logo on Thursday. "We ...

Ranking all 32 NHL team logos, from worst to best. ... The kraken tentacle forming a 'S' shape with a gleaming red eye is a masterclass of branding and Seattle knocked it out of the park here. 4.