The Kraken has been released! From the designers at Adidas to team owners and marketing execs, here's the behind the scenes story of how the Seattle NHL team's name, logo, colors & branding ...

The fact that one of hip-hop's biggest stars was wearing a Canadian NHL team's logo shouldn't be ignored, even if his group's bid eventually fell short. A legitimate fan of the sport ...

Bonderman led the charge to bring the NHL to Seattle and was a key figure ... it was Bonderman who suggested putting a red eye in the team’s “S” logo, no synonymous with the organization.

David Bonderman: A visionary who brought NHL hockey ... Kraken logo, now a signature design element. His vision and dream came to fruition with the Kraken’s debut in 2021, and the team is ...