The Kraken has been released! From the designers at Adidas to team owners and marketing execs, here's the behind the scenes story of how the Seattle NHL team's name, logo, colors & branding ...

Once upon a time, not too long ago, Pride Night was more above board, a more visual display of unity and acceptance. The league muted the festivities somewhat, pushing them off the ice. So these ...

More specifically, how he gave the team its “eye” to ... included not only designers of the Kraken logo back in 2019, but those running the City of Seattle and its city council in years ...

David Bonderman: A visionary who brought NHL hockey to Seattle ... Kraken logo, now a signature design element. His vision and dream came to fruition with the Kraken’s debut in 2021, and the ...