The example on the left is a user acquisition ad. It contains visual hints of the projected next step (downloading the app on the marketplace) by showing ratings, comments, previews, etc. The example ...

It’s a retargeting ad reimagined. And it started with a run-of-the-mill e-commerce brief. The experience, ‘Abandoned Nights,’ was created by R/GA for TaDa, AB InBev’s e-commerce platform ...

Retargeting, which is the heart of what we do at Remerge, is a powerful way for app marketers to improve user lifetime value (LTV) by keeping audiences engaged with highly relevant and personalized ...