Yep, there's a scientific reason behind why you can't resist those bright red logos you see everywhere. “Red is associated with increased heart rate, and it’s used to create a sense of urgency ...

There are a lot of subtle ways that businesses influence you to buy more products. Stores will intentionally cook certain ingredients—or artificially replicate food aromas—to target your sense ...

When most people pull up under the double aches to order salty fries and a Big Mac, they aren't thinking about the bold red and yellow color scheme of the iconic restaurant, but it does mean ...