Once a week in the shower, lather purple shampoo into wet hair. “Depending on the formula of your purple shampoo, it may be left on from one to 15 minutes before rinsing with water,” Green notes.

She has been highlighting her dirty blonde hair for 13 years and has personally tried at least five purple shampoos on her own. Being a blonde is a full-time job. Well, at least it is in my family.

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. The best purple ...

Bellemare says that the general rule of thumb when using a purple shampoo is to apply it to wet hair, making sure to evenly distribute it throughout. Then, let it sit for three to five minutes to ...

A woman has shared how she managed to banish the green hues from her hair after she took a dip in the pool and got her bleach ...

And since both shades are susceptible to turning yellow due to a lack of pigment, purple shampoos (often reserved for blondes) work just as well on gray hair, too. These cleansing staples can also ...

Using color-safe shampoo is imperative to maintaining your hair’s vibrance and tone, whether your frosty tresses need purple shampoo for blondes or your deep, dark shade could use a color ...

“I always recommend to start using a purple shampoo or conditioner two weeks after hair has been freshly coloured, and carry on using fortnightly to weekly when you are due a colour top up or ...