Incorporate a purple shampoo into your routine. While a pigmented purple formula sounds intimidating, the temporary color makes all types of light and blonde hair look fresh-from-the-salon.

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. The best purple ...

It was only then that I learned that purple shampoo was the secret to maintaining my blonde dye job. Many of us with non-natural blonde hair are very familiar with purple shampoo, but for those ...

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If you’re one of many people who color your hair, you might be all too familiar with the term “brassy”: unwanted warm tones that can show up in lightened locks. While it usually occurs in ...

Luckily, there are some options on this list that promise to protect your hair against UV rays and we’ve even included a bond-building mask recommended by Valdes herself. While purple shampoo is ...

Well, we’ve just discovered a new purple shampoo hack that will truly keep your blonde hair from turning that brassy color that attacks all faux blondes. Purple products contain varying amounts ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing.