The campaign revolves around the newly launched Lotus Herbals White Glow Vitamin C Gold Radiance Serum, which is formulated with ingredients like kakadu plum, yuzu lemon and pure gold leaves.

Lacura's Caviar Gold Serum, on the other hand, is touted as a 'luxury anti-ageing' product that restores radiance. Article continues below It also contains caviar extract, pure gold and hyaluronic ...

Skin luminosity is a bottle of white caviar away ... to skincare brand Chantecaille’s high-performance Gold Collection is the 24K Gold Serum Intense ($703), a recharging do-it-all serum crafted ...